New Arrivals/Restock

Jovan White Musk cologne joined the brand's lineup in 1992. Jovan became a fragrance industry leader in the 1970s. The brand was the first to sponsor a rock band when it sponsored the Rolling Stones 1981 tour. Jovan fragrances have sustained their popularity through the decades.Fragrance Family - Aromatic greenScent Type - Minty, fresh, aromaticNotes - White Musk cologne opens with clean, tangy top notes of apple, citrus, melon, thyme and mint. As it matures, the cologne reveals heart notes of geranium and cloves. The signature creamy white musk base appears as the scent dries down.Suggested UseFor long-lasting fragrance that you can carry throughout the day and to minimize the need for reapplying, focus on your pulse points behind your ears, at the base of your neck and on your wrists as well as warmer areas of the body, such as behind the knees and inside the elbow. These are the best places to apply your fragrance since the scent intensifies by the warmth of your body.